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G-Town Gasometer Entertainment Center Cinema
Vienna, Austria |
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Originally built in 1896, the
Gasometer consisted of four, former natural gas tanks revitalized in a unique redevelopment
project, which began in 1999. The mixed use development includes an entertainment center,
residential units and retail outlets.
The
entertainment center designed by architect Rdiger Lainer, encompasses 21,000 sm. with a
total investment of over 153 million. It is connected to the Gasometer
complex via a glass enclosed bridge that spans the main avenue crossing through the complex.
The multiplex cinema space is located on the top level of the commercial center among
restaurants, retail stores and other leisure locations.
The colorful design called for each
reinforced concrete auditorium box to appear floating independently within the cinema
space. Each box projecting through an all glass roof, allowing natural light to
filter through to the cinema lobby level.
Cinema Characteristics: |
12 screens
Stadium seating auditorium design
4,500 seats
8,000 sm. footprint
Cinema on two (2) levels |
Project
Type: |
Commercial urban mixed-use |
Building
Description: |
Cast in place, reinforced
concrete structure
Aluminum and glass exterior curtain wall
Built-up roof membrane over auditorium boxes
Steel and glass skylight roof over lobby areas |
Project
Scope of Work: |
Build-to-suit, with developer
delivering cinema core and shell construction, including interior fit-out and common
areas, except for tenant furnished and installed cinema fixture, furnishings and equipment
(FF&E) |
The project presented several complex
challenges: (1) a unique core and shell design forced cinema operation and design
teams to work within the confines of a fixed footprint design, (2) effective
communication on a technical level do to language differences, (3) inability of
face-to-face interaction because of geographical dispersion, and (4) tracking and
coordination difficulties due to time zone differences.
Recognizing the importance of mutual
understanding between both teams, emphasis was placed on communication. By
developing a common communication strategy, the distance and time difficulties were
overcome in the process. The plan focused on:
- Structured conference calls
Daily e-mail communication
Electronic transfer of CAD files, and
Regular monthly on-site workshop
meetings
With a predetermined agenda, the
monthly visits reinforced the team's commitment to move the project forward. It allowed
resolution of open issues that could not have been resolved without face-to-face
interaction and open dialog
to understand the subtleties of important concern's.
The unique design also presented the
biggest risk from an operational and business perspective. It was critical to convey
the cinema technical and operational requirements to the developer's team, for inclusion
in the overall plan in a timely fashion. Layout efficiency and long term maintenance
requirements were a major economic concern. To mitigate this risk, several steps
were taken. Among them:
- Retained MJM Architects with cinema and
international experience to lead the design team
- Developed technical scope of work document, clearly outlining
responsibilities for coordination and execution
- Early tender of cinema FF&E package
- Recruited local project management resources to execute
FF&E fit-out
Assembling and
organizing a project team with the appropriate skill and experience early in the process
is vital for overall success. Working together, the team was able to define and
organize it's activities, maximizing their effectiveness in delivering the project
requirements.
Other projects:
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Owner/Developer: Zwerenz & Krause
Vienna, AustriaArchitect/Engineer:
Rdiger Lainer Architects
Vienna, Austria
Cinema
Design Architect:
MJM Architects
Toronto, Ontario Canada
Owner PM:
Fritsch, Chiari & Partner
Vienna, Austria
General Contractor:
STRABAG
Vienna, Austria |
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