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Megabox Cineplex COEX Mall
Seoul, South Korea

Box Office Lobby and Cinema Entrance

Cinema Main Lobby

Foyer Auditorium Entrance

Auditorium Interior

Connected to The World Trade Center in Seoul is the underground COEX Mall, an 85,800 sm shopping center which includes the Hyundai Department store, restaurants, shops and family entertainment facilities. 

The Magabox Cinema located in the mall, anchors the entertainment activities. The cinema opened in the year 2000 and quickly became one of Seoul's best entertainment destinations with over 4.5 million patrons visiting the cinema in the first year.  Prior to it's grand opening to the general public in May of 2000, the Megabox team screened films for participants of the third Asia-Europe Meeting (ASEM) held in Seoul.

Cinema Characteristics: 16 screens
1 I-Werks ride simulation screen
5,500 seats
125,000 sf
Project Type: Commercial center
Scope of Work:  Core and Shell construction w/Tenant fit-out
Value: US $35,000,000

This was the first project in LCE's partnership in Korea.  Leveraging LCE's cinema development and operational expertise, an evaluation of the project was conducted focusing on specific areas of the program, since the project had advanced prior to LCE's involvement.

Areas of focus:

  • Projection and sound technical specifications
  • Presentation standards
  • Cinema overall functional layout and efficiency
  • Information and point of sales system
  • Operational standards
  • Staffing requirements
  • Pre-opening and opening plan

To deal with the operational issues, a team was assembled to cross-train management and operations team members from Korea in the US.  Likewise, a team was assembled to evaluate the technical issues.  The objective during this evaluation was to establish a standard for cinema development and operation based on LCE's philosophy for future projects throughout Korea.

Team building and cultural sensitivity were important in establishing a trustworthy and productive relationship between both companies.  Efforts from both teams contributed to the success of Megabox Cineplex becoming one of the most recognized entertainment locations in Seoul and one of the most visited theatres in the world.

Other projects:

Seoul, South Korea

Cinema Owner/Operator:
Megabox Cineplex
Seoul, South Korea

Catec Design Inc.
Seoul, South Korea

Daewoo Engineering & Construction
Seoul, South Korea

Project Management:
Megabox Technical Team















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